Grainger Trust Plc is the UK's largest quoted residential property investor.
Blu were asked to create a dynamic and vibrant brand for the residential property development arm of the company.
The brand was conceived to be generic, yet flexible enough to be identified with each new development.
Four colourways were created and 3 sets of graphic patterns that could be interchanged to maintain flexibility.
A set of photographic 'lifestyle' posters were also created to be added to hoardings.